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Interactive marketing and other great advertising ideas since 2003
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October 20, 2003
NHL: vote your MVP with an SMS

(via Textually) Mobiico and Mobileway are teaming up with The National Hockey League to expand the NHL�s efforts in the mobile market this season with a new mobile community � NHL HockeyNation. As explained in a press release, NHL's fans this year will be to vote their MVP of the game directly from home, by using a mobile phone. By texting the vote, participants could win 10,000 $ and a trip to the All Star Game. There will also be a Mobile Trivia and a Mobile Chat aimed to engage the huge number of hockey fans around the US (Over 22 million fans attend a hockey game every year, 220 million view the games on television).

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