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Interactive marketing and other great advertising ideas since 2003
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December 01, 2003
Purina: a tv spot to drive traffic online

R/GA, the interactive agency that works for Purina (a pet food producer), has created a tv spot to promote its new Web site for pet owners. As explained on AdWeek, this is the first time that R/GA produces a tv spot since 1999. For Nestle Purina, it has created Web sites for Nestle Purina brands including Cat Chow, Purina One and Tidy Cats.

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