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December 29, 2003
Teens, Santa Clause and the mobile phones

Sounds like the title of a fairy tale, but the story of teens, Santa Clause and the mobile phones it's simply in the results of a survey, commissioned by Cingular to investigate the relationship between US teenagers and cell phones.
As explained last week on eMarketer, "nearly 50% of respondents said they want wireless phones to help them stay in touch with family and friends, a percentage that rises from 33% who said the same in 2001."

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