Fashion brand French Connection is planning to use mobile marketing to support its expansion into the US. FCUK has recently launched a digital radio station and is supporting the spring/summer marketing campaign with SMS and MMS.

This brand "French Connection UK" of FCUK has been in the United States for nearly 10 years already. When I lived in LA in the 90's they had a large store on Santa Monica's 3rd Street Promenade, one of the most popular tourist destinations in Southern California.

Being slightly dislexic I'm always amused when I see people, mostly young women, walking around wearing their logo. I happened to see one of their t-shirts being worn here in Kansas City this past Friday evening.

Webster

Posted by: webster at August 8, 2004 02:22 PM