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Interactive marketing and other great advertising ideas since 2003
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January 11, 2005
Click or trick?

Frauds in PPC advertising are just around the corner, as Pete Lerma explains today on ClickZ. In the article you can find out who is usually behind the stolen clicks and a few companies that can help you detecting the frauds.
Actually if you run a PPC campaign through a SEM agency, they should provide you with the tools to understand if something is going wrong.

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