The Pays de la Loire have launched an online competition to attract tourists to the region. I've found the ad on Le Monde, it had an attractive graphic so I clicked on it and found this nice cartoon style advergame featuring three cool characters: the family of Roland, Cindy and Micho. You can select the setting where you want to play, choosing among the Atlantic beaches, the vineyards or the Loire's banks. I don't know which is the agency behind this, but it looks very cool.