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Interactive marketing and other great advertising ideas since 2003
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May 17, 2005
The Mazda "Car Wars"

carwars.jpgDMC London is planning, seeding and tracking a new viral buzz for Mazda. The campaign, called "Car Wars" features a web-exclusive film created to raise brand awareness and boost demand for the Mazda B-Series pick-up.

The video shows three men trying to impress a sexy sophisticated woman by flashing their car keys (one driver owns an Aston Martin, one has a Porsche and a guy has a Mazda B-Series). Who will she pick and why? I know you can guess the answer, but watch the video anyway, it's funny!
[QuickTime or Windows Media Player]

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