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June 07, 2005
Coke explores the blog idea

First I have to tell I'm not payed from Coca-Cola to post so much about them (I wish I was! ;-) then I go on telling you about their new initiative in Brazil...
Agenciaclick, one of the best interactive agencies in the world, is behind the Coca-Cola Vibezone online. The site is really cool, with excellent graphics and animations (but I misssss the music!), however the nicest thing about the initiative is that it includes a dedicated Vibezone blog and an online community on Orkut.

The blog idea is good but apparently it isn't proving very successful. The stats on the homepage indicate that only 2415 people have visited the site until now...
It's an old online marketing lesson:don't show the numbers! If they're high people won't trust you, if they're low visitors will think you're a low quality site.

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