Webliquid is behind the viral campaign launched by Hilton Hotels to promote its brand in the UK.
Have a look at www.impresshilton.co.uk and tell me if you're impressed or disappointed. Given Hilton's target audience, I wonder what's the value of this campaign. Too me it looks like they went viral just because everybody is going viral...

Here in France too, many brands went on viral marketing because it's very fashion. I agree with you about Hilton :-(( 1/10

Posted by: Patrick (France) at June 25, 2005 06:27 AM

I'm definately not impressed. It's a lousy campaign, even if I would like to win the prize, but that's another story...

Posted by: Monica Nilsson at June 30, 2005 03:18 PM

This is horrible! The animation makes it look like the guy's mouth is going to fall off. And it doesn't have any sound! What's the point?

Posted by: Meg at July 1, 2005 09:15 PM