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July 04, 2005
Renault and Alonso against "La Bestia"

In the last couple of weeks Renault (tag) has been running in Spain the 30 seconds Tv spot "La Bestia" (opens .mpg) to promote its Megane car. The ad, created by Tiempo BBDO, stars Fernando Alonso the Formula 1 driver, challenged to defeat an ugly beast.


The spot is nice, and Alonso is a nice guy, but generally speaking I think this ad lacks originality.

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