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August 26, 2005
Nike, fresh Air Max viral videos

In France Nike is online with a micro-site to promote its Air Max shoes. It is features four excellent (viral?) videos created by Olivier Megaton (a friend of Luc Besson) and an online competition which allows people to win the shoes by spamming referring ten friends.

The videos are quite funny and extremely well done, the graphics is good and the overall concept is appealing and original but in the end, the site leaves you kind of disappointed because the game idea is very poor, definitely not in Nike style.

[via Marketing Alternatif]

Comments on this entry

I absolutely agree that the game idea is even worse than poor. They could have thought better. The best photo with Nike for example or something else.

Posted by: Air Ambulance at December 4, 2005 08:47 PM


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