Brandweek has named the top guerrilla marketers of the year. In Brandweek vision, guerrilla is based on the concept "let us entertain you". Among the winners we find Chicken Little, Audi, Qwest and Peta.

A nice report with brief case studies can be downloaded here (opens .pdf).

This is a good list of companies, reflecting the malleable nature of Guerilla/Buzz marketing. You have comapnies that rely heavily on this style and others who incorporate it with more traditional marketing. It can be changed to fit in.

There is a place for Guerilla marketing in every organization's strategy and this list proves it.

Posted by: DeCesaro at November 23, 2005 10:50 PM

well, they should consider also the small biz world!

Posted by: Jochen at December 2, 2005 09:04 PM