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Interactive marketing and other great advertising ideas since 2003
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December 05, 2005
Ideas for Christmas gifts

It's only three weeks before Christmas and I'm sure you're busy (like I am) tring to figure out which presents you should buy for your colleagues, employees, clients and friends. So I've decided to help you listing a few books people working in marketing and advertising might appreciate as a Christmas gift.

If you have a client who is insisting to advertise on TV only: Life After the 30-Second Spot: Energize Your Brand with Bold Alternatives to Traditional Advertising, by Joseph Jaffe.

If your client underestimates the power of online communities in affecting a brand: Communities Dominate Brands: Business and Marketing Challenges for the 21st Century, by Tomi Ahonen and Alan Moore.

If someone is still wondering what viral, buzz and word-of-mouth mean and what they can do (or not do) for a brand, these books can provide some clue:
- Buzzmarketing: Get People to Talk About Your Stuff, by Mark Hughes.
- Connected Marketing: The Viral, Buzz and Word of Mouth Revolution, by Justin Kirby & Paul Marsden.


More books will be added during the day...

If your friend's favourite drink is Vodka, than these books will make him happy:
- Absolut Book: The Absolut Vodka Advertising Story
- Absolut: Biography of a Bottle


Comments on this entry

What about this book?

Experience the Message: How Experiential Marketing is Changing the Brand Word;=books&v;=glance

Posted by: Max Lenderman at December 6, 2005 05:38 PM


I haven't read it yet, so I cannot reccomend it... But it should be on its way to my inbox :-)

Posted by: Martina at December 8, 2005 03:27 PM


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