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February 07, 2006
BMW launches branded audiobooks

Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts... Leading authors at the publisher Random House have written 45-minute audio books, each one featuring a different BMW car. The audio books are available for free at

The first podcast is Don Winslow’s The Beautiful Ride.

Comments on this entry

I checked myself and must say I'm impressed by their offering. Karin Slaughter is a great writer, and I'm liking the others too.

Posted by: oovarvu at February 20, 2006 03:02 PM


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