adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

March 05, 2006
Axe: The order of the Serpentine

Via Adrants, the latest crazy idea by Axe: "The order of the Serpentine, a sacred brotherhood helping young men overcome shame caused by questionable hook-ups". For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.

axeserpentine.jpg

Comments on this entry

Saw this advert whilst on holiday in the US and found it very funny - it appealed to my twisted British humour.

Posted by: Mr Eamcat at March 23, 2006 10:58 AM

--------------------------------------

I think the ad is reprehensible. I mean, here they are, recruiting members to a snake cult putting up the dubious front of trying to sell soap! I am very suspicious, and mistrustful of them. I wrote an article about it: here.

Posted by: DrKuha at April 4, 2006 04:22 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog