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Interactive marketing and other great advertising ideas since 2003
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May 27, 2003
Millward Brown Strategic Partnership

Global research agency Millward Brown and Dynamic Logic, have announced a strategic partnership to enable advertisers to utilise best practices from both companies. Millward Brown will use Dynamic Logic�s AdIndex system to enhance their online advertising and brand evaluation research programmes. The partnership will also provide Dynamic Logic with access to Millward Brown�s team of advertising and branding experts.

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