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Interactive marketing and other great advertising ideas since 2003
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July 24, 2003
Tv advertising: the future is online

Interactivity will not kill tv advertising, on the contrary, it will help it. Basically this is the message by John Battelle in his recent article on Business 2.0 concerning Honda television commercial "Cog" which created an online viral buzz.

Comments on this entry

Advertising on TV nowadays is on Traditional era, where we waits the Media researches and plan the schedules accordingly. There is a need of online Operations for the Release Orders, scheduling, airing and Analysis. This type of practice will be more effective than we are practicing right now.

Posted by: Kalim Ullah at January 1, 2004 10:00 AM


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