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Interactive marketing and other great advertising ideas since 2003
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March 28, 2006
Men's toilet guerilla marketing

Leif (thanks!) just sent me this guerrilla marketing campaign for Bild, a popular newspaper in Germany. During the German Art Directors Club awards show in Berlin last week, Jung von Matt Hamburg "decorated" the men's toilets with a special mirror. While performing their physiological duties men could actually look at their best friend with a slogan below "Nothing's harder than the truth".

Comments on this entry

Those have got to be the lowest urinals I've ever seen.

Posted by: jimmiejo at March 29, 2006 04:04 AM


I must confess I have seen my dick before. So the surprise was not that extraordinary.

Posted by: IB at March 29, 2006 11:14 PM


If you know what "Bild" regards as "truth" this slogan fires right back ...

Posted by: Sigrid at April 14, 2006 12:29 PM


hahah oh funny. So happy i know what "bild" means now, thank you sigrid. I'm about as mature as a fifteen year old boy and find this ad hilarious. If you'd like to see more examples of interactive media and my opinions/thoughts/humorous comments...

visit me at anytime!

i'd love to hear from you :-D

Posted by: rachel at October 24, 2006 02:28 AM


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