adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

April 11, 2006
Viral Marketing Hall of Fame 2006

MarketingSherpa.com has collected and reviewed over 100 viral campaigns, now it presents the top 12.
Very interesting to read to get inspiration, but also to learn a few basic lessons on viral marketing:
a) You can create a successful viral campaign even with a tiny budget (and I mean, under 1000$)
b) If you want to seed, use blogs
c) Send out press releases with optmized keywords, it works
and last, but not least:
d) A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points

Comments on this entry

Viral hall of fame? Gimme a break. I think the most interesting 'viral' campaigns of 2006 was Virgin Mobile Australia's "Jason Donovan" stunt.

They seeded rumours online about an Australian celebrity's phone number being leaked. His number was spread virally (got in the press) and received millions of prank texts and calls. It was all a set up of course.

More details on their site: http://www.responsiblemobileuse.com.au/presentation/slide3.html

Posted by: Pete at April 11, 2006 12:52 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog