Nike and Apple are always one step ahead. Look at what they have done together: the Nike+iPod Sport Kit which allows you to keep track of your running performance and also receive voice updates during your race. Simply amazing, also because they put online a very good website to support the product launch and allow people to register their performance through an online software.

Simple, usable and extremely clear in the explanation, the site also features the favourite tracks of some popular Nike's testimonials. Do you want the tracks? But them at iTunes. Damn smart!

Martina
Reading your pithy, vivid commentary is like eating candy ( my kind of Daily Candy) - I love them... got started reading because I wans writing a book (SmartPartnering) but kept on reading because you are habit-forming. Mentioned yhour blog to two audiences just last week: Intuit and Olive Garden
- another fan

Posted by: Kare Anderson at May 23, 2006 11:17 PM

cool! anyone know who made it?

Posted by: al at May 24, 2006 06:14 AM

Absolutely fantastic!

Posted by: Luiz at May 24, 2006 09:18 AM

I would be happy to know who get the idea... Nike, Apple, their agencies (RGA TBWA...)

Any ideas ?

Posted by: vincent at May 24, 2006 02:47 PM

rga did it

Posted by: nate at May 25, 2006 12:19 PM

The page looks like a work of `Great Works` - the agency which has made the absolut.com webpage.

Really great work!

Posted by: scheichenost at May 26, 2006 07:30 PM