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July 06, 2006
Rembrandt is late: art meets online marketing

I will avoid saying (as I always do) that I love the way Dutch people approach communication. Ops... I just did it again... in any case, I'd like to share with you a new project they have launched to promote a new exhibition dedicated to Rembrandt. For the first time ever all Rembrandt's paintings can be seen together in the Beurs van Berlage.

There is a website ( and there is also a promotional video which animates Rembrandt's paintings to represent a sort of TV show full of jokes and guests. My Dutch is not good enough to tell you if the site is funny enough... In any case I suggest visiting the websites to see an alternative approach to art & marketing.

via Marketingfacts

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