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July 08, 2006
Soccer should be... Adidas

In Europe, Ford says "Destination Football", in the US Adidas claims "Soccer is Adidas". I believe no football, sorry, soccer fan in Europe will be interested in visiting the new Adidas soccer section dedicated to the MLS championship. Even if you look at the website EVB has created for the campaign, you can perceive soccer is a discipline which doesn't receive the same consideration (even in the US) as other sports such as basketball and football itself.


The website is nothing more than a window on the US soccer teams. It's not a low budget (there are also some videos to enrich the content section), but you can't tell it hasn't got the same passion behind as other Adidas' online marketing efforts.

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