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Interactive marketing and other great advertising ideas since 2003
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October 26, 2006
The Halloween soup

If you check my post earlier today, you will discover a campaign which takes the wrong approach to pre-cooked and/or frozen food promotion. While, if you look at the ad I post below, you see an ad addressing the same issue in a gentle yet amusing way. Congrats to McCann Portugal for the lovely creativity and thanks to Fabio for sharing it.

Copy says: Making a delicious soup is no longer a nightmare.

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