KLM has launched a new advergame, called Fly for Fortune. Before playing the game you are invited to watch a lovely Pixar-style game trailer (by Publicis Dialog9, which to a certain extent is even better than the advergame itself.

The whole experience is pretty nice (you can personalize your plane - see mine below), even if they could have invested more in the game longevity.

What is impressive is not that the game is available in 10 languages (nothing strange with this) rather the fact that players from 58 countries can enter the contest... what a massive work for the KLM's legal office :-)

Check out the Pixar-style game trailer of Fly for Fortune.

Posted by: Marco Bettinni at October 31, 2006 09:17 AM

The viral KLM video is being tracked with ViralTracker.

Posted by: Igor at November 1, 2006 12:15 AM

Sad that this wonderfull game doesnt work.
I send over 24 friends te message and got 18 back. Form those 18 games only 4 worked.
Babs Eliasar

Posted by: Eliasar at November 4, 2006 10:00 AM

Works just fine for me, no win yet

Posted by: George at November 16, 2006 12:38 PM