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Interactive marketing and other great advertising ideas since 2003
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November 13, 2006
Product experiments: Nike and Blendtec

Nike just launched a new site for their golf balls. Nike Juice 312. It shows cool daily experiments (including men in white coats) in which the strength of the new balls is demonstrated. This campaign follows the recent success of the similar Will It Blend video's from Blendtec. Are we seeing the birth of a new trend?

update: and onther one!

Comments on this entry

nice footage, but what a rip-off of the milwaukees best light beer cannon.

Posted by: biggie at November 17, 2006 02:48 PM

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