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Interactive marketing and other great advertising ideas since 2003
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December 13, 2006
Pepsi's "can art"

Pepsi launches a new challenge to users who are eager to generate content. In Spain the soft drink is running a competition which invites visitors to design the layout of a Pepsi can. The best design will be actually put in production and the Pepsi can will be distributed throughout Spain.

The contest's idea is not extremely original, but can still result quite inspiring for young, undergraduate illustrators. Unfortunately the appeal of the whole contest is somehow lowered by a website not as nice and appealing as it should have been.

Comments on this entry

Coca-Cola Light has already done it three years ago.

Posted by: Pieter at December 14, 2006 12:36 PM


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