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December 21, 2006
One Green Bottle

Dutch Brewer Grolsch just launched a new green beer bottle. The introduction is backed by an online commercial inspired by the famous One Red Paperclip story. Good to see that more and more advertisers get inspired by remarkable online initiatives.

Comments on this entry

I like the commercial, and i like the green bottle even more. But it kind of reminds me of some other big Dutch beer brewer, that is famous for it's green bottles in the whole world. Except for The Netherlands.

Posted by: dvk at December 22, 2006 10:24 AM


Some more information: More than 13.000 views in 3 days. Not bad.

Posted by: Balazs Balint at December 24, 2006 11:31 PM


Worse I have seen in a long time. An ad that demonstrate how advertisers are spending money with 0 ROI. The ad is not realistic and at best shows that if you trade a car for beer or a woman for dogs you need your head checked at best.
It is similar to some American beer ads in which the guy chooses the beer over a girl.
People - get a life will you?

Posted by: Robbie at December 30, 2006 03:09 AM


I liked the advert, may help Grolsch appeal to a younger more mainstream trendy audience? At the minute I only see heavy rockers in the UK drinking it :-)

Got me to thinking though, can anyone think of any other mainstream TV commercials inspired from an internet viral campaign?

Maybe when the next updated Star Wars box set comes out they can use "that guy" with the light sabre? ha ha ha...

Posted by: Andy at January 3, 2007 10:23 PM


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