Being directly involved into some Food Bank initiatives I'm happy to share this campaign by FCB Lisbon. It's from last year, but I don't think that it really matters. It's a very good charity campaign which shows how it's important to think out of the box and find the right place to deliver the message.
![banco_alimentare02.jpg](../../archives/img/banco_alimentare02.jpg)
Millions of people repeat this gesture everyday.
![banco_alimentare01.jpg](../../archives/img/banco_alimentare01.jpg)
|