adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 14, 2007
The Royal Navy gets the message

In the UK, Glue London has launched an interesting online recruitment campaign for the Royal Navy. Since the message has to be delivered to 15-24 years olds, they've decided to go for the media this group usually uses: email and mobile phones. If you have a message to deliver, than take advantage of their "service"...

Get The Message it's a website and an application which allows users to send personalized (yes, they pronounce the recipient's first name) video messages to be delivered via both email and mobile phones using a variety of Royal Navy hardware from Sea King helicopters to submarines, dive boats and even Royal Marine Commandos.

The concept is quite original and surely very well executed. Video plays a key role in the campaign, and it's surely spectacular enough to get the attention of the picky 15-14 years olds.

Comments on this entry

Wow, bang on the money for me. Excellent production values, tv style ad on the web with the full interaction model. Lovely.

Posted by: Nick at May 15, 2007 02:30 PM


ehi Nick, thanks for leaving a comment...
but I know you work for Glue ;-)

Posted by: Martina at May 15, 2007 04:22 PM


Haha! Busted!

Posted by: Chris at May 16, 2007 09:35 AM


Damn. Good job though isn't it?

Posted by: Nick at May 17, 2007 11:37 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog