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Interactive marketing and other great advertising ideas since 2003
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June 11, 2007
Europe, show me the numbers

It's quite some time I don't write about research and numbers (maybe because before I didn't care much !!??!!) but now in my new position, I have to keep my eyes open on this aspect of the business as well Thanks to the guys @ Marketingfacts (and to the brilliant powe of slideshare!), we can access a few interesting data on online advertising in Europe presented last week in Brussels by the IAB.

As you can see, UK leads the way, followed by Germany and France. Actually the info I find more interesting, is that the average expenditure per active user is 39.1€.

Comments on this entry

ok, thats something new for me, i thought that Germany is leading ;)

Posted by: Draugishkas at June 11, 2007 10:05 PM

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