adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

July 22, 2007
Straws are back in town

Enfants Terribles is running a guerrilla marketing campaign placing straws around Italian cities. The action, carried out to promote soft drink ChinĂ² has started last week in Turin with straws placed in fountains and other public spots, and will continue over the next few weeks, making Italians and tourists even more thirsty (it's hot, hot, hot these days).

According to the agency, people have already started stealing, collecting and selling on eBay the straws...

Comments on this entry

kinda makes me think i'm about to drink out of the sewer.... just my first thought.

Posted by: ad at July 23, 2007 08:48 PM


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog