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October 11, 2007
Upgrade to British Airways

From the logo to the heart and soul of British Airways, a virtual path through a kind of cross stitch pattern. Agency.com has created a click and zoom experience to let flyers visually discover the quality of BA services on board.

british_upgrade02.jpg

The idea of a navigation from image to image is quite interesting as it results quite engaging. Click after click you get more curious and you keep clicking to discover what's next.

british_upgrade02.jpg

The tone of voice of the site is of course very corporate, very British (Airways), but the simple click & zoom mechanism works well to keep users on the site for quite a few minutes despite the quite boring/informative content.

Comments on this entry

This reminds me of the Uniqlo website.


Check it out.

Posted by: Puno at October 11, 2007 09:41 PM

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It reminds me even more the 10 ways project from Getty Images (http://interact10ways.com/usa/sumona.asp)

Posted by: Vincent at October 12, 2007 02:51 PM

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zzzzzzZZZZZZZZ!!!

Posted by: andrew b at October 13, 2007 10:44 AM

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Yep, both Uniqlo and Getty have done this image-effect before and made it their own.

The site is a total rip-off and it shows Agency.com is full of hack's. The subway debacle, and now a blatantly unoriginal and borderline IP infringing website?

Posted by: Evan at October 13, 2007 06:07 PM

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The interactive content certainly is pants but the 'Upgrade' TV commercial is great stuff! Well done BA on this one.

Posted by: Todd at December 15, 2007 01:08 PM

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