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October 11, 2007
The Pet Shop Boys, Orwell and the QR codes

There is a lot of buzz online about the new interactive video launched by the Arcade Fire. Surely a nice thing but, in my opinion, not as interactive and innovative as the Pet Shop Boys video inspired to Orwell's 1984 that embeds QR codes linking viewers directly to on-line content about issues of civil liberties. QR Codes are barcodes that contain digital information such as URLS that can be read by camera phones.


If you've done nothing wrong
You've got nothing to fear
If you've something to hide
You shouldn't even be here

pet_shop_boys02.jpg

You can learn more about the video on the official band's website.

via Engadget.

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