From The Netherlands, an online campaign to explain users the (almost) secret functionalities of Tom Tom. The site highlights a series of features people might not expect to find in a navigator, features that can improve their social relationships and sometimes make their lives easier...
I like the idea of presenting the content like an operating instructions book, and I like the concept of the "secrets", but in my opinion the execution it's not as good. The experience is not very smooth and the site results to be too wordy, not really interactive. It's a pity because, as I said, the idea was interesting and could have been exploited better also because, pictured this way the "secrets" do not seem to be secrets at all...
The agency it's Black Magic Marker.
If you're interested in Tom Tom's campaigns, you might also consider watching this UCG video, produced for an online video contest Tom Tom has launched in Italy through the site Zooppa.
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