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January 30, 2008
The NBA "navigates" through the life of Steve Nash

A GPS system becomes a tool for for storytelling, to "navigate" through the life of a great basketball player, Steve Nash. Definitely an amazing commercial for the NBA (where amazing happens).

The agency is Goodby Silverstein & Partners, the animation production company is Lifelong Friendship Society, New York.

via Motiongrapher (where you can also find the HD version of the spot).

Comments on this entry

Cool ad! Unfortunately, even though I live so close to 'basketville usa' (Springfield, Ma), I don't know much about Steve Nash and I might have missed part of the excitement in the story; but I really digged the GPS idea. Very original.

Posted by: chiara at February 4, 2008 08:12 PM


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