I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs.

Honey bee populations are disappearing, endangering the all-natural foods they help pollinate which represents an amazing one-third of all the food we eat. Haagen-Dazs ice cream has decided to spread around awareness about the honey bee issue with a site full of information and very nicely designed.

There isn't much interactivity on the site, but the possibility of sending a personalized "bee-mail" is worth having a look. The same goes for the "bee store" where you can find wallpapers and screensavers to embellish your computer.

this is a great looking site, and the sharing of information invaluable. but they are going about the problem wrong. bee populations are declining. i think it should be obvious that our interference with their highly intelligent social structure might have something to do with it. if you want to help the honey bees, stop controlling them and taking their food!

Posted by: de veenmol at April 8, 2008 07:55 AM