adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

May 13, 2008
The Nike Live Show

As part of the Take It To The Next Level campaign we are producing a series of Tv shows dedicated to some of our top football players. Here in Italy I'm working on the "Fabio Cannavaro Show" that will be broadcasted live on Sky Sport 1 and on the dedicated show website.

fabiocannavaro.jpg

It's a challenging and exciting project, in which the Internet will play a key role. Not only we are collecting ideas and suggestions for the show from the web users, but they will also be involved live affecting the show flow. You can have a look at the promo on the site (but it works only for Italian phone numbers).

Now you can understand the reason of the slow blogging period :-)

Comments on this entry

Bellissima idea questa: Involvere le l'audience con il brand.

Mi chiedevo se alla Nike sarebbe interessato a raccogliere i numeri di telefono e informazioni demografiche, geografiche e psicografiche delle persone?

Posted by: Guk at May 14, 2008 12:27 AM

--------------------------------------

Does it call engagement? :-))

Posted by: Cris at May 14, 2008 09:45 PM

--------------------------------------


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog