The collaboration between H&M; and Comme de Garcon creates a world made of red bubbles and outfits ready to be explored. The website is simple and effective in presenting the collection and explaining the co-lab, but it misses a bit of magic.

Of course I don't expect H&M; to be inspirational, but given the peculiarity of the project I would have expected an additional touch of coolness. Everything is clean and easy to explore and, as usual, the prices of the items are always there to immediately satisfy your curiosity.

I agree I got bored of this site very quickly.

I don't know if you can help me but I am a final year student of New Media and I am writing an essay entitled:

�Producers produce and communicate, while consumers receive and consume�- Varey 2002
Is New Media advertising merely a continuation of this or is it an entirely new approach?�

Now, I am full of examples but can you think of any theoretical books you have read that I would find helpful?
Thanks in advance
Elle

Posted by: Elle Korhaliller at November 10, 2008 04:55 PM

Yeah it is practical, but not too exciting.

Posted by: Patrick McHugh at November 20, 2008 08:12 PM

I do agree, not the most exciting of ideas. I think for this company, however, it is a step up. It is nearly impossible to find a full-blown outfit in this store with the number of tables and racks everywhere you turn, and a little stressful to be quite frank. I do love their clothes, however.

Posted by: Lindsey Christine at December 2, 2008 02:12 AM