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Interactive marketing and other great advertising ideas since 2003
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December 03, 2008
Don't kiss the smoker

From New Zealand a basic yet quite nice advergame to keep youth away from smoking (and smokers). The insight is strong and simple: do you really feel like kissing a smoker? As said, don't expect anything fancy, I just feel they are using the right inside to highlight the problem and in social campaigns, this is the key to raise awareness.


The advergame is actually part of a wider No Smoking campaign dubbed Not Our Future that uses local celebrities as well as other online gimmick to get adolescents attention.


Comments on this entry

Make sure you kiss a smoker. That's the compelling part. Geez.

Posted by: Travis Parker at December 4, 2008 09:16 PM


Does anyone know who made this?

Posted by: Henry at December 5, 2008 03:34 AM


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