The Never Hide campaign for Ray-Ban has been very successful so far with several very viral video's. You'll probably remember the guy that catches glasses with his face and the same guy that is bobbing for glasses. This time the video goes one step weirder. See for yourself!

Via Illegal Advertising

RRRrrright... :-) Are you sure this is an official video?

Posted by: Buzzing Bees at January 7, 2009 11:23 AM

This was definitely a step in a very weird direction for Ray-Ban. It's doing well as a viral video, but I don't think there's a good connection to the brand, unlike previous videos that at least heavily featured the sunglasses.

http://thefutureofads.com/2009/01/08/never-hide-films-are-viral-successes-for-ray-ban/

Posted by: Cory O'Brien at January 8, 2009 07:42 PM