Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. IllegalAdvertising.com is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn't spoil the fun.

This is surprisingly good. It's obviously too well done to be UGC, but at least they don't try too hard to pretend that it is.

Posted by: Cory O'Brien at February 6, 2009 05:08 PM

The spoof is really good, I have to say. It is also a great example - even if it isn't authentic user generated content - of participation by consumers in advertising. Nice job!

Posted by: Tom Rachielles at February 8, 2009 07:50 PM