adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
February 23, 2009
Beware of the false Vladimir

In The Netherlands Symantec has launched an infotainment website to explain users the risks of using the Internet and the its solutions to avoid problems with digital assets and sensitive data. You never know who's watching you when you are online, the "false" Vladimir might be there ready to steal your credit card number...

internet_dangers01.jpg

The project reminds of a similar initiative launched last year in New Zealand. Probably the execution is not as good, but the website still does a good job in explaining the risks to a target that is not very aware nor familiar with them.

Comments on this entry

This has been done already by Lowe & Draftfcb Amsterdam for Dutch telcom provider KPN in 2006. It was called 'Het huis van morgen' (the house of tomorrow). The link is not working anymore, but here you find some screenshots to see how similar it was done: http://www.bright.nl/het-huis-van-morgen.

Posted by: Wouter Boon at February 24, 2009 07:48 AM

--------------------------------------

Post your comment




Remember Me?

(you may use HTML tags for style)


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog