And the point is ????? Can Perfect Fools please stop playing designers and have an idea in their work... seriously the work is just pretty ...and really nails home why Digital needs to evolve
Posted by: Mark at March 9, 2009 06:55 AM
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The point? Seems pretty obvious to me. Build the brand by showing a big range of artists/athletes in K Swiss shoes. Doesn't need to be more complex than that.
Posted by: Pete at March 9, 2009 02:41 PM
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Many digital communications firms have a particular style and it appears this way with Perfect Fools. The question is, does it work? What were the results of the Converse project? It is too early to know how K-Swiss will do but it would be interesting to see if they have a big increase in sales since clothing and sporting goods are areas that have seen a big drop in revenues.
Whether you like the design or not, it is about the result. I'm not much for, "Our brand equity is now the highest its ever been," unless the sales are there to go with it.
RM
Posted by: The Ranting Marketer at March 13, 2009 03:57 PM
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Yeah I hear you. You're wrong in trying to seek out the effects of ONE campaign though. I doubt one campaign makes that much difference, it's pretty hard to tell.
Web campaigns are so much cheaper than anything else that it's worth pumping out 3-5 of these per year than just one tv spot. Personally I wouldn't buy shoes directly on a campaign site, but if they continue to build their brand online with the same stylish executing as Adidas or Nike... then they've made a difference.
Posted by: Pete at March 14, 2009 01:36 PM
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I really do not see this campaign working in KSwiss' favor. Hope it works though, I used to wear KSwiss a lot and would look to see them rebound.
Ryan
www.acruxads.com
Posted by: Ryan at March 21, 2009 02:34 AM
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