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April 19, 2009
Lacoste gets cool

Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start.


The website visuals look very familiar to me, with a strong mix of white, red and green. I like the way the collection is presented. I like the weird messages all around the screen. I like the music in the transitions among sections. I just don't like the advergame, it looks like it has been forced into the site. It simply doesn't fit.


Comments on this entry

Like the use of visuals. Totally agree that the game seems like it doesn't belong.

Posted by: Sharon Wilson at April 20, 2009 11:38 AM


I like the way video is used to promote the clothing. It gives it much more power and karakter than a picture would!

Posted by: Mark at April 20, 2009 03:51 PM


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