A viral campaign to promote the upcoming Fifa World Cup qualifying series in Australia is cool.
Due to a widespread belief in Australia that the Socceroos are sure to qualify, they've have adopted an unorthodox strategy: to promote the opposition as fierce adversaries capable of knocking Australia out.
Nathan and Dave nice work.

I don't get it. These ads are produced by Australia to urge Australians to buy tickets to the games?

Posted by: Bill at May 28, 2009 04:23 PM

It actually worked out because I ended up buying a ticket for the Socceroos game ;)

There is also this one
http://www.youtube.com/watch?v=Dv7gwoAUky4
broadcasted before the match vs Uzbekistan, and it looks somehow similar to an old Nike viral with Ronaldinho hitting the crossbar.

Posted by: jaco at May 29, 2009 05:33 AM