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Interactive marketing and other great advertising ideas since 2003
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July 09, 2009
My music, your webcam, our video

Very cool use of webcams and of interaction with consumers/fans. For the Sour's 'Hibi no Neiro" the cast was selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Comments on this entry

For the full story on how this was done (the guys are at BBH New York) check out our blog posting where they talk about their approach, and some of the challenges.

Posted by: Ben Malbon at July 9, 2009 04:38 PM


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