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Interactive marketing and other great advertising ideas since 2003
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July 18, 2009
The energy giant

Jung von Matt and FIDO did an impressive work to tell the story about building the sustainable future for RWE. As explained on Motiongrapher, the project was originally conceived as an in-house corporate video, but the clip will premier in German cinemas to mark the launch of the new Harry Potter film.

I really enjoy the work from a creative standpoint, but I can't help thinking companies like RWE (or ENEL in Italy) are quite hypocrite when they launch self promotions like this.

Comments on this entry

Wow, what a great corporate video. one of the best I've ever seen.

Posted by: Markus at July 18, 2009 11:16 AM


I like the Video. But the song was used by the Discovery Channel for the "i love the whole world" campaign.

Posted by: Peer at July 20, 2009 08:04 PM


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