I love some banners when they are not intended to drive traffic to any place but being a message/experience by themselves, i guess clickthrough and some other metrics for efectiveness become relative at this point. A month ago I saw this extraordinary banner at Bannerblog. Needless to explain how well executed is that "once you pop you can't stop" motto and also a great demonstration on how important having a great copywriter helps writing ads (click on the image to see it)

Lol, is amazing how a little chat can made a fun moment without a website. Good Banner.

Posted by: maxiluna.com.ar at August 7, 2009 05:24 AM

We also gave it a gold at Cannes :)

Posted by: Mark at August 7, 2009 09:27 AM

Lol Great creative idea...this is branding!

Posted by: greenelis at August 7, 2009 09:55 AM

This is really funny, but if I saw this ad on a website I probably wouldn't have clicked it. I'm glad I saw it here and did though! Really amusing copy.

Posted by: liz at August 7, 2009 08:37 PM

Great creative! Did this really emerge from P&G's buttoned down advertising system? Wow.

Posted by: adverlicious at August 8, 2009 04:06 AM

Love the copy, no need for fancy graphics or effects. This is pure gold!

Posted by: Advertista at August 10, 2009 03:18 PM