Vodafone Australia have launched a new campaign called Power Pinata. Users 'like' their facebook page and the join a queue to select a 'whack' method from an automated robot holding a baseball bat. When it's your turn you watch live as the robot gives the pinata a smash. Once it's smashed open a flood of prizes will spill out... Loved the idea but the user experience is a bit low. I expected my robot 'smash' to be hard - instead it was a mere tap (if that). Shame as I was expecting a real smash :) Check it out here.

Thanks for the post.

The power of the pinata will be ramped up in coming days, check back soon to give it a good spanking!

Posted by: Bob at December 7, 2010 08:51 AM

Hi Marka - we're increasing the whacking power of 'Carlos' and we're also going to introduce new and more destructive weapons... we promise it's going to be a rewarding experience!

Posted by: Pascal at December 7, 2010 09:06 AM