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Interactive marketing and other great advertising ideas since 2003
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December 13, 2010
Are we tired of interactive storytelling with FB Connect?

I loved The Hero, I very much enjoyed Lost in Val Sinestra. And I was now very curious to check out Schweppesonality. Unfortunately a part from the audio message at the beginning (with my name pronounced correctly), the experience is not as cool as I expected.


Interactive videos are a big challenge and to be honest I'd like to see more of them. I mean, as a consumer and a Facebook user I find them quite engaging and funny even if they aren't new to me. The point is that the plot makes the difference, especially if the budget you can invest in production is not as big as for the two campaigns I mentioned before. Maybe this is the lesson to share (and it is also not a new learning...): if you cannot bigger, then you need to go wilder. If you come second (or even worse, later), daring is the only way to success.

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